Bachelor of Business Management with a major in Marketing

Major marketing companies are constantly looking for spirited commercial staff or marketing people. Are you flexible? Do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

business management

The Bachelor Business Management, what does it entail?

  • Magic with numbers
  • Training in business economics
  • Strategy and analysis
  • Organisation is your talent

We offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. You'll develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills to strengthen their ability to establish business contacts.

From general to more specific

Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives.

Quality of education

All programs go through a comprehensive quality cycle every six years, encompassing all aspects of an ingrained culture of quality: co-creation with internal and external stakeholders, critical reflection based on facts and figures, clear improvement goals and thorough follow-up, internal and external transparency regarding the assurance and enhancement of educational quality

Quality of Bachelor of Business Management with a major in Marketing


Why study BBM at Odisee?

Our assets

Why choose Odisee University College?

  • Unique environment

    Odisee Business School is a department of Odisee University College. In Brussels Odisee shares its campus facilities with the KU Leuven. This leads to a fairly unique environment in which academic bachelor and master trainings of the KU Leuven and the more practical business oriented bachelor degree programmes at Odisee realise a symbiotic learning experience. Academic learning and practical knowledge application go hand in hand.

  • Campus in the heart of Brussels

    The campus is situated close to the beautiful 'Grand place' and the swinging downtown shopping area. The E.U. district is only two metro stops away. So you will be fully immerged in the brisk life of the European capital.

  • Intense contact with companies

    Intense contacts with business is the core characteristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-company-projects help you discover what doing business in real companies is all about.

  • Tutoring & Guidance

    Everything at Odisee revolves around the student. Hence we have developed a very efficient support infrastructure to help you get the best from your student life. This begins with the personal approach of the lectures. You always have direct access to the academic staff when you have a question or require advice.

Tuition fee

Students that register for a degree contract and for one year of full-time studying (60 ECTS) pay EUR 1157 (academic year 2023-24).

Find out more

Educational system

Find out more about the educational system in Flanders on

Campus Brussels

Odisee has 3 campuses in and around Brussels: Campus Brussels, Campus Dilbeek and Campus Schaerbeek. All of these are easy accesible by public transport and all campuses offer sandwiches, drinks and snacks for reasonable prices. Choosing for Brussels as your student city is choosing for an exciting mix of activities and relaxation.

In and around Campus Brussels there are many places where you can find a sandwich or a snack. But even those with a big appetite can eat something, for example in "De Mineen". In the campus buildings there are vending machines with soda and snacks. In "De Mineen" and our pub you can only pay with your student card or credit card. You can charge your student card with your credit card in several places.

Our teachers often come from the business world or are even still active in it. This means that they are up to date with the latest innovations and can explain the subject matter in a very practical way, with clear examples.
Aurelie Veldeman
Business Management student
Bedrijfsmanagement afstudeerrichting Acc-Fisc -  Aurelie Veldeman
After graduation

What can you do when your studies are finished?

As a marketer you're always looking for new ways to satisfy your target group's needs and to market products or services. You will advise on new markets and products. You take care of smart communication campaigns and other ways to make a product or a service desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

You can apply for

  • Marketing and sales positions
  • Internet marketing jobs
  • Brand / Product Manager vacancies
  • Assistant Event Manager jobs
  • Positions in sales

Or do you want a Master's degree?

The Master of Business Administration (MBA) from KU Leuven Campus Brussels is a one-year Master's programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions. All candidates for a Master in Business Administration must elect a major programme: International Business Management, Business Information Management or International Relations.

On completion of the B.B.M. you can also apply for admission to one or two year master programmes throughout Europe and the US. More information? Contact your student counsellor or the programme coordinator

Convinced? Or do you need some more info?


Are you ready for it and do you love to study?