Business

Bachelor of Business Management with a major in Marketing

Campus Brussels

Major marketing companies are constantly looking for spirited commercial staff or marketing people. Are you flexible? Do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

Contact the programme coordinator
Download the brochure here
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Come and meet us

Welcome to our open day on Saturday, 24 June 2023

The Bachelor Business Management, what does it entail?

  • Magic with numbers
  • Training in business economics
  • Strategy and analysis
  • Organisation is your talent

We offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. You'll develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills to strengthen their ability to establish business contacts.

From general to more specific

Our marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives.

Why study BBM at Odisee?

What will you learn?

Bachelor of Business Management with a major in Marketing is a 3-year daytime "on campus" programme, containing 180 ECTS credits.

Check out your curriculum

  • Communication & ICT

    In the international business world IT skills and excellent communication skills in English but also in other foreign languages are essential. Apart from studying English at an advanced level our students must choose between various levels of French, Spanish, German and Dutch. Students that have acquired intermediate communication skills in French prior to their bachelor studies are expected to take the advanced level course. 

  • Business Environment

    In the first year of your bachelor studies we focus first of all on the business environment of marketing activities. We therefore help you to discover the financial and legal context of doing business, the internal behavior and external processes that influence the commercial activities of a company and the major principles of economics. Prior study of economics is an advantage but not a strict necessity.

  • Marketing Mix

    In the second year we cover the marketing mix (the famous P’s). You learn to organise resources to satisfy the customer needs in a way that builds long-term, mutually rewarding relationships with your purveyor as well as with your clients. We offer you the resources to understand customer psychology. Whereas in the first year you get a sound theoretical basis in your second year our training has a strong practical orientation and is fully case study based. Skilled instructors bring the value of their real-world project experiences into the classroom via seminars and project work.

  • Marketing & Commercial Management

    In the third year the core of your programme is Marketing Management as well as Commercial Management. Yet, you are expected to spice your curriculum by choosing at least one or more elective modules that broaden or deepen the scope of your discipline.

  • Internship

    In your sixth semester we give an edge on the job market: we take you out of the classroom for a practical internship in an international company abroad or in the Brussels business world. Here you get your own project to follow-up. This implies that you do whatever research it takes and that you write a solid management advisory paper. Through this industrial experience you show that you have acquired  a wide range of critical and analytical skills, along with a range of communication and teamworking skills, which are  directly transferable to the workplace whatever career you choose to follow.

Open Classes

Follow a real lesson

The best way to get to know our university college and our courses is of course ... to follow a real lesson, together with real students. Sounds good, right?

You can review one or more lessons and experience how lessons are really taught at our university college. You also get a real picture of the students who are following the study program you are interested in.

Our assets

Why choose Odisee University College?

  • Unique environment

    Odisee Business School is a department of Odisee University College. In Brussels Odisee shares its campus facilities with the KU Leuven. This leads to a fairly unique environment in which academic bachelor and master trainings of the KU Leuven and the more practical business oriented bachelor degree programmes at Odisee realise a symbiotic learning experience. Academic learning and practical knowledge application go hand in hand.

  • Campus in the heart of Brussels

    The campus is situated close to the beautiful 'Grand place' and the swinging downtown shopping area. The E.U. district is only two metro stops away. So you will be fully immerged in the brisk life of the European capital.

  • Intense contact with companies

    Intense contacts with business is the core characteristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-company-projects help you discover what doing business in real companies is all about.

  • Tutoring & Guidance

    Everything at Odisee revolves around the student. Hence we have developed a very efficient support infrastructure to help you get the best from your student life. This begins with the personal approach of the lectures. You always have direct access to the academic staff when you have a question or require advice.

Our teachers often come from the business world or are even still active in it. This means that they are up to date with the latest innovations and can explain the subject matter in a very practical way, with clear examples.
Aurelie Veldeman
Business Management student
Bedrijfsmanagement afstudeerrichting Acc-Fisc - Aurelie Veldeman
After graduation

What can you do when your studies are finished?

As a marketer you're always looking for new ways to satisfy your target group's needs and to market products or services. You will advise on new markets and products. You take care of smart communication campaigns and other ways to make a product or a service desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

You can apply for

  • Marketing and sales positions
  • Internet marketing jobs
  • Brand / Product Manager vacancies
  • Assistant Event Manager jobs
  • Positions in sales
studente

Or do you want a Master's degree?

The Master of Business Administration (MBA) from KU Leuven Campus Brussels is a one-year Master's programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions. All candidates for a Master in Business Administration must elect a major programme: International Business Management, Business Information Management or International Relations.

On completion of the B.B.M. you can also apply for admission to one or two year master programmes throughout Europe and the US. More information? Contact your student counsellor or the programme coordinator tom.kestens@odisee.be.

Tuition fee

Students that register for a degree contract and for one year of full-time studying (60 ECTS) pay EUR 1157 (academic year 2023-24).

Find out more

Educational system

Find out more about the educational system in Flanders on Studyinflanders.be.

Campus Brussels

Odisee has 3 campuses in and around Brussels: Campus Brussels, Campus Dilbeek and Campus Schaerbeek. All of these are easy accesible by public transport and all campuses offer sandwiches, drinks and snacks for reasonable prices. Choosing for Brussels as your student city is choosing for an exciting mix of activities and relaxation.

In and around Campus Brussels there are many places where you can find a sandwich or a snack. But even those with a big appetite can eat something, for example in "De Mineen". In the campus buildings there are vending machines with soda and snacks. In "De Mineen" and our pub you can only pay with your student card or credit card. You can charge your student card with your credit card in several places.

Quality sheet

Every six years, all study programmes go through a comprehensive quality cycle. The Bachelor of Business Management is treated as an independant programme since 2022. In the previous cycle it was treated as a language-variant of the Dutch programme 'Bedrijfsmanagement', hence the mentions in the revision report below. 

The quality of this programme at a single glance 

The programme was revised by an independant commission

General information about quality of education at Odisee

Convinced? Or do you need some more info?

Register

Are you ready for it and do you love to study?