Start 2 AIM: Artificial Intelligence for marketing purposes

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Flanders innovation & entrepreneurship agency
Research project

Start 2 AIM: Artificial Intelligence for marketing purposes

Artificial Intelligence offers a lot of interesting possibilities in the field of marketing, but Flemish SMEs often do not have the right knowledge and/or resources to benefit from it. This project has set up a coaching trajectory for these companies, so they can optimise their customer experience.

Start2aim
Research project

Start 2 AIM: Artificial Intelligence for marketing purposes

Customers want speed and convenience and are becoming increasingly demanding. Their expectations are rising, so as a company you have to put customer focus first. The big (often foreign) players have been using smart AI (predictive) algorithms for a while now to better profile their customers and make personalised offers, among other things. However, smaller players often lack knowledge about which opportunities AI can offer them and how they can get started.

In this project, we want to set up a 'Start 2 AIM' trajectory tailored to Flemish SMEs, in which they learn the possibilities of AI-driven marketing automation with the specific aim of optimising the customer experience. The intended end result was the setting up of a coaching trajectory (both on a business and technological level) around AI and marketing automation.

Specifically, we want to make it easy for SMEs to start using AIM and we want agencies to be able to roll out AI as an innovative technology to their customers. Low-threshold, recognisable good practices should remove the idea that many SMEs are 'too small' or have 'too little data' to apply AI.

Start 2 AIM: Artificial Intelligence for marketing purposes

Our partners

VUB AI lab, VUB - Faculty of Social Sciences & Solvay Business School, Sirris, Safeshops, Belgian Association of Marketing (BAM) - expert hub Technology, BeCommerce, FeWeb, Sirius Legal, WebFaster, Cropland, EMakers, The Reference, Casual Context, Dropsolid, MultiMinds & Era Hajdari (marketing consultant).

Meet the researchers

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