Programme guide Bachelor Business Management - Marketing 2026-2027
Our programmes are being updated. This is the most recent study programme for 2026-2027.
| STUDY PROGRAMME | ||||||
| YEAR 1 | YEAR 2 | YEAR 3 | ||||
| BUSINESS ORIENTATION | ||||||
| Intercultural Agility for Business | 3 | |||||
| Micro and Macro Economics | 4 | |||||
| Principles of Law | 6 | |||||
| ICT and Organisation | 4 | |||||
| Accounting and Finance | 4 | |||||
| Business Organisation and Human Resources | 3 | |||||
| Introduction to Sustainable Business | 3 | |||||
| Business Ethics | 3 | |||||
| BUSINESS COMMUNICATION | ||||||
| Advanced Business English I | 4 | |||||
| Visual Communication Skills | 3 | |||||
| Advanced Business English II | 5 | |||||
| Communication Management | 3 | |||||
| MARKETING | ||||||
| Marketing | 4 | |||||
| Marketing Planning and Marketing Mix | 4 | |||||
| Consumer Behaviour | 3 | |||||
| Digital Marketing | 4 | |||||
| ICT and Marketing | 5 | |||||
| Marketing Communication | 4 | |||||
| Customer Experience and Insights | 5 | |||||
| Statistics for Market Research | 5 | |||||
| Integrated Digital Marketing | 5 | |||||
| Market Analysis in Practice | 3 | |||||
| COMMERCIAL MANAGEMENT | ||||||
| Purchasing and Logistics | 3 | |||||
| Sales | 3 | |||||
| Commercial Budgeting | 4 | |||||
| Sales Management | 3 | |||||
| MINORS (choose one of the 4 packages of courses) | ||||||
| European Business | 5 | 15 | ||||
| Digital Brand and Campaign Management | 5 | 15 | ||||
| Sustainable Business | 5 | 15 | ||||
| Marketing Logistics | 5 | 15 | ||||
| PROFESSIONALISM AND APPLIED LEARNING | ||||||
| Personal Development Skills | 5 | |||||
| Business Project Weeks (in total 3 times) | 6 | |||||
| Business In Practice | ||||||
| Project Management | 3 | |||||
| Internship and Marketing Portfolio | 26 | |||||
| LANGUAGE (choose one of the four* options; follow that choice for five consecutive semesters) | ||||||
| Dutch (I to V) | 4 | 8 | 8 | |||
| French (I to V) | 4 | 8 | 8 | |||
| Business Dutch (I to V) | 4 | 8 | 8 | |||
| Business French (I to V) | 4 | 8 | 8 | |||
Discover the content of each course (ECTS file) in the programme guide